The project of creating an Angus beef cattle business started seven years ago, when its founders decided to give a chance to Romania’s boundless natural potential. In time, they have turned from individual entrepreneurs into corporate developers, but everything started with an idea and a dream. For farmers with both courage and entrepreneurship, Romania is a country with almost endless possibilities, as the general manager of Karpaten Meat Group says: “Romania is the country as far as the eye can see”, where Samuel Widmer and Stefan Jung found ideal conditions for premium beef production on sustainable grasslands.
And here is where everything started, “from grass to premium beef”, because beef from the Carpathians is the future of Angus in Europe. Therefore, our unit in Romania has become a model for the future of East European countries, a successful combination of resources for premium Angus beef production at the highest standards. The goal of its founders is that European countries should deliver premium beef for Europe.
On a trip to Romania the founders saw the real potential of Transylvanian grasslands. The idea had been around for a while and there was will too, and here they found the ideal place to start their first project; so, in 2008 they established their first Angus breed cattle rearing farm and committed to producing high-quality beef, both environmentally and economically speaking.
Accordingly, current company values reflect their agricultural heritage, honesty and integrity, trust and respect. For Karpaten Meat the way they work is the way they live, in harmony with nature and aligned to the highest possible quality standards, therefore the type of business and the country are a perfect match to what they are committed to achieving. The Angus beef business promotes a sustainable future, and its entire structure is built on a foundation of respect for the relationships they are forging.
The trend in Europe is that of increasing cattle production in the Balkan states. The founders of Karpaten Meat have recognized this trend and have established in Romania a functional hub of Angus cattle, as well as a network for Angus calves production through the partnership programmes that we offer our collaborators. Our project also relies on links with trustworthy partners across Europe. Our Angus system is based on cooperation with partner companies, both for breeding and fattening. Therefore, there are mutual economic advantages, by specializing in individual production stages. As system provider, Karpaten Meat offers fair supply and acquisition contracts that are mutually beneficial.