Last week, The International Agriculture Fair AGRA, one of the largest agricultural fairs in Southeastern Europe took place in Plovdiv, Bulgaria. Like every edition of this fair, the event brought together Europe’s most important and successful agricultural representatives. Among the present stands, visitors have met companies from Italy, Greece, Poland or Romania.


For the second time at this event, Karpaten Meat represented our country with a stand.


Since the early hours in the morning, the continuous flow of visitors amazed us and we were glad to discover a high interest in establishing and developing Angus farms in Bulgaria, as well as a high demand for Angus beef. There have been discussions with all kinds of clients- from Bulgarian processors that were interested in buying our meat, restaurant owners, cash & carry representatives and, of course, final consumers, curious about all the qualities and the benefits of this beef that is still rare in the neighboring country.


During these 5 days, we also had the opportunity to know small farmers holding large areas of uncultivated land, suitable for Angus breed raising requirements. Following these meetings, we also scheduled some visits at our farm in Marpod, for those who already have acquisitions plans and are curious to find out more about growing a successful Angus business.


A special moment during the fair was held by Karpaten Meat team – a presentation and a tasting event about & with Angus beef from Sibiu. Visitors of all categories, ages and areas were interested to learn about the breeds advantages and qualities and about the premium product that results from KMG’s complete tracking system. After this event, the feedback that we received was positive, we even received a message from a great beef enthusiast, who tested the products at the fair, acquiring samples from various stands. After cooking a few pieces in comparison, he liked the Angus piece from KMG so much that he encouraged us to expand the trading market to the Balkan area.


A very successful event that grows every year in popularity and in brings more and more opportunities for all the participants’ portfolios and a successful participation of Karpaten Meat Group at AGRA, Plovdiv 2018.